麻豆传媒

Research Interests

Dr. Yu鈥檚 research interests include decision making and support, multi-agent systems, market exchange mechanisms (negotiation and auction). He is also interested in design-type research and related methodologies.

Selected Publications

• Applying social interaction theory to negotiation modeling: Design of e-negotiation system. Yu, B., Vahidov, R. Information Systems Frontiers, 21, 703-718聽 (2019)
• A study of the effects of interplay between negotiation tactics and task complexity in software agent to human negotiations. Vahidov, R., Saade, R., Yo, B. Electronic Commerce Research and Applications 26 (Nov-Dec)聽 (2017)
• The role of sentiment and cultural differences in the communication process of e-negotiations. Akpinar, N-J., Alfano, S., Kersten, G., Yu, B. In: Schoop, M., Kilgour, D. (eds) Group Decision and Negotiation. A Socio-Technical Perspective. Lecture Notes in Business Information Processing, vol 293 (132-144). Cham: Springer聽 (2017)
• Traders' subjective appraisals: Comparison of negotiations and auctions. Yu, B., Kersten, G., Vahidov, R. Journal of Organizational Computing and Electronic Commerce 25(3) 233-261聽 (2015)

Current Teaching

• INFO 6270 - Introduction to Data Science
  
• COMM 3511 - Management Information Systems
  
• MGMT 3511 - Management Information Systems