Thomas K. B. Koo
Assistant Professor
Email: tom.kb.koo@dal.ca
Mailing Address:
Kenneth C. Rowe Management Building, Room 5087
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
Research Topics:- Consumer behaviour
- Technology
- Artificial intelligence
- Social media
- Brand communication
- Language
- Customer experience
- Well-being
Education
- PhD (University of Alberta)
- MSc (Queen’s University)
- BSc (University of Toronto)
Research interests
Dr. Koo’s research explores how technology impacts customer experience, particularly how brands’ use of language in digital communication (e.g., social media) and emerging technologies like generative AI influence consumer behaviour and well-being.
Selected awards and honours
- 2025-2026 Global Research Seed Fund, Â鶹´«Ã½
- 2024 Pedagogical Innovation Project Grant, Université Laval
- 2023-2025 SSHRC Insight Development Grants
- 2022-2024 SSHRC Explore Grants
- 2022 Distinction Socrate, Université Laval (teaching excellence award)