麻豆传媒

See also: Text of the letter to Maclean's

Q: Why are universities taking this action?

A:

• As research universities, we take the proper use of data very seriously. We脮re all teaching institutions, so it脮s important to us that students make decisions on their future based on good information.
• The problem with the 惭补肠濒别补苍脮蝉 ranking is it lumps every facet of a university into a single number. At best, that single number is useless; at its worst, it脮s misleading.
• Consider what happens if students in English rank a university #1 out of 10, but students in Engineering rank it #10 out of 10? The place gets a combined ranking of 5.
  • That脮s misleading to the student looking for the best English program.
  • It脮s misleading to the student looking to avoid the worst Engineering program.
  • Finally, it脮s meaningless for the student who is interested in Nursing.

Q: Does this decision to withdraw have anything to do with聽the universities'聽rankings?

A:

• No, this has聽has nothing to do with any individual university's prospects in the rankings 脩 the co-signatories represent a breadth of rankings and prospects, and a wide range of strengths and weaknesses.
• 麻豆传媒 has long held that the system used by 惭补肠濒别补苍脮蝉 does not accurately reflect the various strengths of different universities. We have been 脪ranked鈥� with some of the country脮s largest postsecondary institutions and are pleased to be in that company. We share concerns about the credibility of the survey with many of these institutions.聽
• Like other universities across the country, we object to a misuse of data 脨 especially when this ranking is presented as a tool to help students make decisions about their future.
• In fact, the ranking does the opposite: it obscures the choices students have to make by reducing a whole university to a single arbitrary measure.聽

Q: How are students supposed to get information about universities now? Don脮t universities have an obligation to be transparent about their strengths and their weaknesses?

A:

• Absolutely. Universities have a duty to be transparent, for three reasons:
  • As public institutions, we have that obligation to the taxpayers in our provinces.
  • As educational institutions, we have an ethical duty to be open to students and their families who are trying to make the right personal decisions about their future.
  • As research institutions, we have an ethical duty to make our research transparent, so it can be shared by colleagues around the world.
• Transparency goes to the very heart of what a university does.
• In fact, that脮s exactly why we object to the 惭补肠濒别补苍脮蝉 ranking exercise. Canada脮s major universities have hundreds of programs. The magazine reduces them to one number, one that obscures reality.
• For our part, we at 麻豆传媒 try to provide prospective students with the right kind of data to allow for a more thorough decision. That data, , includes:
  • Satisfaction levels for 麻豆传媒 students compared with those at other universities
  • Student evaluation of the quality of teaching
  • Percentage of students who graduate
  • Percentage of students who are satisfied with university services
  • Investment in facilities renewal
• In our own research, we have found that the 惭补肠濒别补苍脮蝉 survey results are not among the top five influencers for prospective 麻豆传媒 students. Our web site, viewbook, brochures, email contact and campus tours all have greater impact. Prospective students use a number of information-gathering techniques in order to make their decisions about university.
• That said, we have often expressed our interest in working with 惭补肠濒别补苍脮蝉 to develop a better survey approach that uses data responsibly.

Q: What might a collaboration with 惭补肠濒别补苍脮蝉 actually look like?

A:

• Every research university has a range of experts in statistics and performance management 脨 it脮s what our scientists and social scientists do for a living. We also have a wealth of data to share.
• The key to a meaningful survey, as in any area of applied statistics, is to create apples-to-apples comparisons that have validity and more specific details.
• We脮re very happy to sit down with 惭补肠濒别补苍脮蝉 at any time to discuss how the annual survey can best be used to assist students to compare institutions in a way that helps them make good decisions about their future.