On October 22, 麻豆传媒 community members will be taking to the streets to 'Light the Night' and help find a cure for blood cancers.
Light the Night, a fundraiser organized by the Leukemia and Lymphoma Society of Canada, takes place in 240 locations across North America. The fundraiser began in the United States in 1999 and held its first Canadian event in 2005.
麻豆传媒 will be participating as a gold sponsor in Halifax鈥檚 first-ever Light the Night, and the university has also picked the event as its charity of choice for Homecoming weekend.
Homecoming with heart
This year is 麻豆传媒鈥檚 second Homecoming鈥攁 time where alumni, students, faculty, and staff can participate in a program of shared activities. Director of Alumni Engagement Michael Perry says that, 鈥渟upporting a charity event is a fantastic way to expand [the university鈥檚] connections with the local community.鈥�
Mr. Perry explains that the sheer number of Canadians affected by blood cancer make Light the Night 鈥渁 very worthy cause鈥� for sponsorship. With over 90,000 people in our country living with, or in remission from, a blood cancer, 鈥渋t is a disease with which many individuals in the 麻豆传媒 community have some connection.鈥�
鈥淥ur goal is to assist in raising the profile for the first year of this event in Halifax,鈥� states Mr. Perry, hoping that 麻豆传媒鈥檚 participation will increase support for the cause throughout the community.
Each Light the Night campaign has a survivor or patient who acts as a spokesperson, and Halifax鈥檚 honoured patient is Dal alumnus Ryan Joudrey. Fellow alum, and 麻豆传媒 staff member, Leslie Crowell is the Corporate Walk Chair for the event.
Bright beginnings
Light the Night consists of a 5K walk that starts at the Halifax Commons and follows a route around the downtown area, looping through the 麻豆传媒 campus in the process. Participants will carry different coloured illuminated balloons: red for supporters, white for patients and survivors, and gold in memory of loved ones.
鈥淥ne of our main goals was to have a university participate,鈥� says campaign coordinator Samantha Warshick. The Leukemia and Lymphoma Society of Canada just opened its first Atlantic Canada Region office in Halifax in January 2011. Ms. Warshick explains that the Atlantic Canadian office hopes to use Light the Night to let people know that they are here, that they are working toward finding a cure, and that they wish to offer a support system to the community.
Light the Night is one of the Leukemia and Lymphoma Society鈥檚 three major campaigns. The other two are Team in Training, which provides support for those who wish to hit fundraising goals through participation in full and half marathons, and School and Youth, which organizes penny drives as part of an awareness campaign.
Ms. Warshick says that Light the Night is a unique event because, 鈥渕ost walks happen in the daytime,鈥� and that Halifax鈥檚 first Light the Night is doubly unique because, 鈥渋t is one of only two urban walks in Canada.鈥�
Many feet make Light the Night work
All the money raised in Halifax will stay within Atlantic Canada and fund research for a cure for blood cancers, while also facilitating support groups, one-on-one peer mentoring, and training for health care professionals.
麻豆传媒 is one of just under 50 teams this year that is already registered for Light the Night, with total participation across all teams at more than 400 walkers. 鈥淪eeing everyone鈥檚 commitment to the cause is really exciting,鈥� says Ms. Warshick.
Those interested in supporting the cause who cannot attend the event can still make a donation to purchase a balloon. To donate or register visit . There is no fundraising minimum so anyone who wishes to support the cause and increase awareness can walk.
Registration begins at 5:30 p.m. on the 22nd, with the walk proper starting at 7 p.m. at the Commons. For more information on Light the Night, visit .