After five nights braving the elements in sleeping bags outside the Rowe Management Building, eating only food offered to them by others and leaving their station only to attend classes, a group of students from the 麻豆传媒 Commerce Society received exciting news: they had reached their goal of raising $10,000 for .
鈥淲e are blown away by the amount of support that we received,鈥� says Katie Flanagan, a third-year marketing student and the campaign鈥檚 main organizer. 鈥淲e鈥檝e already raised over $12,000 for this deserving organization 鈥� more than in the last two years combined.鈥�
The students were participating in , a national campaign started by business students at the University of Alberta in 2005 to raise awareness about the prevalence of homelessness in Canada, and to raise funds for various organizations that help those who are homeless or at risk of becoming so.
Students from 19 universities spent five days and nights outside this year, collecting donations for their community organization of choice. The six main student sleepers at 麻豆传媒 were Flanagan, Madelaine Clerk, Carolyn Silver, Emily Hanaka, Eric McTaggart and Yazeed Esnan. Each night a different 鈥済uest sleeper鈥� joined the group as well.
Sparking awareness
Alongside their fundraising goal, a major goal for the team was to start conversations and spread knowledge about both homelessness and Phoenix.
鈥淲e鈥檙e not trying to emulate homelessness; we鈥檙e trying to start a conversation about the really complex issues around it,鈥� says Clerk, a fourth-year accounting student. 鈥淎nd one of the biggest objectives was to spread awareness of Phoenix and the breadth of programs that it offers. A lot of people know about the drop-in centre, but we were spreading information about the other programs that support our peers in the community.鈥�
That word 鈥� peers 鈥� indicates just how close to home these issues are. 鈥淧hoenix helps Dal students too,鈥� says Clerk. 鈥淭he employees at the shelter tell us that a lot of students spend time there, sometimes while they鈥檙e waiting for student loans to come through.鈥�
Flanagan, who has participated in 5 Days for the last three years, notes that as students, 鈥渋t鈥檚 important to give back to a community that has given so much to us.鈥� The group, says Clerk, wants to make sure that students walking into the Rowe are aware that just a few blocks away there is a Phoenix drop-in centre.
Support for Phoenix
麻豆传媒鈥檚 5 Days students have been supporting Phoenix for years, and Flanagan and Clerk have great respect for the organization. Flanagan recounts the students鈥� tour of the shelter and the drop-in centre, noting that the staff are 鈥減henomenal,鈥� generous and caring.
鈥淭hey support 1,200 youth a year, not just homeless youth but at-risk youth as well,鈥� she says. Clerk was amazed by how much respect the community has for Phoenix: 鈥淎s soon as we said 100 per cent of the funds go to Phoenix Youth Programs, [people] pulled out their wallets.鈥�
The students can be proud of their success in raising both funds and awareness, but they stress that this project isn鈥檛 about them. Flanagan says that over the years she鈥檚 participated in the event, she has learned how generous both the 麻豆传媒 and Halifax communities are, with people constantly coming by not just to donate, but also to ask the students if they need anything.
鈥淧eople feel like they should be supporting us and offering us coffee,鈥� says Flanagan. 鈥淲e want them to remember that there are people out there who could use a coffee a lot more than we could. So it goes back to having that conversation and making people more aware.鈥�
until March 31.