麻豆传媒

Until the early 1900s, the documented history of both medicine and health education was shared (Cottrell et al.; Girvan & McKenzie, 2009; McDermott, 1999). At the dawning of the 20th century, public health and health education diverged from other branches of medicine. Both were concerned with sanitation; however, health education focused on improving the personal hygiene of school children while public health had as its domain the prevention of disease and illness at a larger, institutional level.听

In 1920, the term 鈥渉ealth education鈥� was substituted for hygiene in the school curricula. In 1925, the first school health education text entitled Health & Safety in the New Curriculum was introduced to US schools (McDermott, 1999); no text was consistently used in Canadian schools. This has been attributed partly to the jurisdictional nature of education in Canada: it is a provincial rather than federal responsibility, and therefore there are no national听 educational programs.

Emphasis on school health education fluctuated throughout the next three decades until the early 1960s when the Samuel Bronfman Foundation (in the US) sponsored the first national study on听School Health Education (SHES, 1965 as cited in Brown, 1999). From the time of this seminal report until the present, health education has claimed its own body of knowledge, asserting as its domain health issues potentially amenable to behavioural intervention (rather than issues of public hygiene or medical treatment).

The results of the SHES also greatly influenced the development of health education in Canada, becoming the main framework for establishing curricula both in the public education system and for the basis of post-secondary development (Beazley, 1974).听Concurrently, in both the US and Canada, social concerns related to adolescent sexual behaviours and drug use emphasized the need for specialized knowledge for those in the health education field (Association for the Advancement of School Health Education,1994; 听Doyle & Ward, 2001; LeDain Commission of Inquiry, 1972).听

The Lalonde Report (1974), A New Perspective on the Health of Canadians,听further shaped the Canadian agenda, paving the way for reframing health non-medically (Green & Kreuter, 1999) and ensuring that the social components of healthy living were included in their models.听 This background influenced the developed on Health Education and Health Promotion programs at 麻豆传媒.

Undergraduate Health Promotion program

麻豆传媒 introduced health education courses into its physical education degree (Bachelor of Physical Education, or BPE) at its inception in 1966. Following the seminal work of Lalonde (1974),听麻豆传媒 began a Bachelor of Science Health Education in 1976 graduating its first student in 1977.听Although several other Canadian programs focused on Health Sciences, 麻豆传媒鈥檚 was the only undergraduate program in Health Education in Canada. From 1976 to 1980, the Bachelor of Science Health Education at 麻豆传媒 emphasized school health education. Students received a teaching license allowing them to teach in the public schools.听

In 1980, 麻豆传媒 introduced a Community Health stream to the BSc program, noting that intervening on health issues in the public schools was only one route to affecting health status.听This shift in focus arose from the Canadian public debate about the 鈥渄istal determinants of health such as social conditions and politics beyond the immediate risk factors鈥� (Green & Kreuter, 1999, p. xxvii).

Our shift in focus was well reflected in the 1986 Ottawa Charter for Health Promotion (World Health Organization, 1986), and the report Achieving Health for all:听A framework for听health promotion (EPP, 1986). In 1986, we further refined the Community Health emphasis to include two streams, Community Health Education and Lifestyles. In response to the 1994 Canadian Strategies for Population Health Population Health Report, Investing in the Health of Canadians (Federal, Provincial and Territorial Advisory Committee on Population Health 1994), further changes were made to the Community Health BSc degree.

In 1995, as a result of teacher preparation revisions in Nova Scotia, the School Health program was discontinued and the BSc program focused entirely on Community Health Education, amalgamating its two previous streams into one comprehensive program. As faculty retired over the next several years, new faculty brought with them interests and expertise in broader health promotion research and policy issues.

In 2003, we completed extensive revisions of the program to include a new Research and Policy Stream and an honours option. In keeping with the directions we had undertaken since 1994, we also changed the undergraduate degree name to Health Promotion, and students entering the program since 2004 have received a Bachelor of Science Health Promotion degree upon graduation.

Graduate Health Promotion Program

In the early 1970s, 麻豆传媒 began its graduate degree in Physical Education. Over the early years several students focused on broader aspects of health in their Master of Science research. In 1974, the first student graduated with a MSc听specializing in health education. Twelve years later, as a result of the Achieving Health for All Epp report (1986) and the Ottawa Charter (WHO, 1986), the graduate program reconsidered its emphases.听

In 1988 we changed the program鈥檚 focus to include general social health research, as well as a specific emphasis in program evaluation. The degree designation was then changed to a Master of Arts Physical Education.

During the intervening years, the topics of investigation by graduate students covered a broad range of health issues, not all in program evaluation. By 2005鈥�2006, policy discussions in Canadian health care and the social sciences had adopted the more common terminology of Health Promotion rather than Health Education as reflective of Canadian social determinants of health approaches to health research.

In 2006, 麻豆传媒 changed the name of its graduate degree to a Master of Arts Health Promotion. The MA Health Promotion was first awarded at the May 2007 convocation.听

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